We wanted to further understand how consumers perceive biometrics. Which methods are being used, for what, and why. To find out, we asked thousands of consumers around the world. The picture is the same across the countries, Fingerprint is the largest biometric technology today. When you have access to it on your mobile that’s what you use! With a penetration of 42% it still has room to grow.
Fingerprints™ market research method – How was our research done?
We operate in a B2B environment but we are enabling solutions and experiences that are having an impact on consumers’ everyday lives by making things more convenient and secure. These consumers are the customers of our direct customers. As a leader in biometrics, and in order to develop future solutions as well as help our customers and partners drive uptake, we feel it is important for us to understand the end consumers. It is after all for them we are designing the biometric solutions of tomorrow. We wanted to identify the value of fingerprints and other biometrics (e.g. Iris) to the end consumer, the use cases and future opportunities, emotional and functional attitudes.
Method & markets
We commissioned Kantar TNS to conduct the research for us (in Sweden they are called Sifo). Kantar TNS is one of the largest market research agencies in the world with deep expertise in the technology area.
We conducted the field work in two phases:
- Qualitative to get into the why, examples of situations, and emotions
- 3 markets (London UK, Shanghai China, Dehli India)
- 2 focus groups in each market with 8 consumers in each 2 hours long (totally 48 consumers)
- Quantitative to get the stats and numbers and validate on a larger population
- 4 markets (UK, China, India, USA)
- Survey with 1,000 consumers in each country (totally 4,000) in 20 minutes long questionnaire
- The data is nationally representative of the online population in each country